Sensory Evaluation

Sensory Evaluation is a scientific method used to measure and examine reactions to foods as perceived by the five senses. It provides accurate and valid inference on sensory properties using thoroughly documented techniques.

Importance of Sensory Evaluation of food products:

While eating healthy and nutritious foods is imperative, the appeal of the food product is equally important. Sensory evaluation helps marketing and research & development teams of brands to improve their existing products, which will determine the success trajectory of their business.

Sensory evaluation is conducted on four properties of foods:

• Appearance - Appearance of food products influences consumers' choices
• Taste - Taste is the major reason behind consumer loyalty
• Odor - Foul smells of food products could prove to be a deal-breaker for many consumers
• Texture - Texture of foods can have a noteworthy affect on the taste

Sensory Evaluation methods: