Label Validation

All content is checked using label validation. It is crucial to demonstrate that the label is being applied to all the targeted goods and that the information is accurate. A label with inaccurate information could lead to disastrous hit on the brand reputation and safety.

Importance of label validation:

• Helps increase the brands' reliability quotient in consumers' minds
• Helps protect the products against false claims
• Helps comply with the standards set by the regulatory authoritys
• Helps brands increase profitability due to accuracy of information

Effects of wrong information on labels:

• Brands could be liable for legal action and penalties
• Brands could lose their loyal customer base
• Brands could incur mammoth losses
• Brands could risk suspension of operational licence