Sensory Evaluation

Sensory Evaluation of Food Products

Great taste alone isn’t enough to win over today’s conscious consumer. From the look and feel to the aroma and flavor, every sensory element shapes how people experience your food. That’s where sensory evaluation comes in.

At Equinox Labs, we use scientific and standardized methods for sensory evaluation of food to help brands measure consumer reactions using the five senses. Whether you're launching a new product or refining an existing one, our sensory panel provides objective insights to improve taste, texture, appearance, and overall market success.

Why Sensory Evaluation is Important

While nutritional value and safety are essential, the sensory appeal of a food product can make or break its success in the market. Through structured sensory analysis of food, R&D and marketing teams can:

Decode Consumer Preferences

Gain insights into taste, texture, aroma, and appearance to align with what your audience loves.

Refine Products Pre-Launch

Improve recipes or packaging based on real sensory feedback before going to market.

Maintain Consistency Across Locations

Ensure your product tastes the same everywhere, despite regional production differences.

Validate Ingredient Changes

Test the sensory impact of any reformulation to avoid unexpected shifts in quality or appeal.

Sensory evaluation gives your brand a competitive edge, grounded in real consumer insights.

Free Expert Guide: 7 Reasons Why Sensory Evaluation Can Boost Your Product Sales by 10x

Understand how sensory testing can drive consumer preference and sales.

Key sensory parameters
Impact on product quality
Consumer insight benefits
Cost-effective testing tips

Sensory Properties We Evaluate

We measure and interpret reactions to four core properties that influence consumer choice:

Appearance

Color, shape, size and consistency affect first impressions and expectations

Taste

Sweet, salty, sour, bitter, umami. Taste is a major driver of loyalty and repurchase

Odor

A product’s aroma can either attract or immediately repel a consumer

Texture

Mouthfeel, crunchiness and smoothness influence overall enjoyment

Each of these sensory inputs is tested using controlled conditions and trained panels or consumer groups, depending on the product stage.

Sensory Testing Methods Used

Our lab uses internationally accepted methodologies for food sensory evaluation:

Difference Test

To compare two or more variants of a product

Rating/Preference Test

To assess how much consumers like a product

Sensitivity Test

To test the threshold and recognition level of specific flavors or smells

Descriptive Test

To gather detailed profiles on texture, aroma, and flavor

We guide you through selecting the right method depending on your product type, goal, and market segment.

Sensory Testing Methods Used

Our lab uses internationally accepted methodologies for food sensory evaluation:

Difference Test

To compare two or more variants of a product

Rating/Preference Test

To assess how much consumers like a product

Sensitivity Test

To test the threshold and recognition level of specific flavors or smells

Descriptive Test

To gather detailed profiles on texture, aroma, and flavor

Why Choose Equinox Labs?

Equinox Labs is India’s leading FSSAI-notified and NABL-accredited testing and compliance partner, trusted by over 5,000 brands across industries. With more than years of expertise, we specialize in food, water, environment, and indoor air quality testing, helping businesses meet national and international safety standards with confidence.

From startups to large enterprises, Equinox supports organizations with end-to-end services including laboratory testing, audits, compliance certifications, and technical consultancy. Our advanced infrastructure and dedicated R&D team ensure fast, reliable, and audit-ready reports that drive trust, quality, and compliance.

Your path to certification and quality assurance starts here!

Share your requirements, and our team will guide you through the next steps.

Contact us for services

We'd love to hear from you, drop us a line if you have any query related to our products or services.

Sensory Evaluation