With Yoga Bars, Suhasini and Anindita revolutionize the idea of health, food and nutrition…
The Idea behind Yoga Bars –
Yoga Health Foods was started in 2014, by two sisters, Suhasini and Anindita Sampat, which has today turned into a successful healthy snacking company, based in Bangalore.
The idea was born when Suhasini and Anindita were working in New York, which has a diverse market for on-the-go energy and snack bars. Before Yoga Bars, Anindita worked at Ernst & Young, whereas Suhasini was in the middle of an exchange programme at Wharton Business School. Suhasini would regularly travel between Philadelphia, where she studied and New York, where she lived. “My sister would give me these energy bars for the journey, which were extremely filling,” says Suhasini.
Their experience in America compelled the sister-duo to look at this energy snack business more seriously. After visiting places like Whole Foods in New York, they realized that there were many good food alternatives, which could be produced in India as well. Again, they wanted to set up their business in their own country, because they could not find any healthy options here.