Rupali Ambegaonkar and the Success Story of Tea Culture of the World
Tea is a passion, a mesmerizing habit. She realized she needed the quality and taste again, but could not find it in India. Finally, after constantly asking her friend to send her some, she herself visited the tea estates and decided to start her own firm – The Iron Buddha Company, named after the tea she first tasted.
She then studied the teas available globally, which were synonymous with the cultures they came from. What better way to bring them together!
“I opened myself to the ‘Tea Culture of the World’.” – She proudly smiles!
One will be surprised to learn that Tea Culture of the World offers around 160 varieties of tea, which includes Green teas, White teas, Oolong, Black, including herbs, spices, fruits, berry flavors etc. that they blend themselves.
“We are launching 10 teas out of which five are basic teas like Black tea, Masala Tea, Green Tea, Earl Grey, Tulsi, and Mint. We are soon going to launch a new range of signature teas like flowery Bokeh and Detox and Oolong Tea”
Name: Ms. Rupali Ambegaonkar
Position: CEO & Tea sommelier
Company: Tea Culture of the World
Technically a 6-year-old company, the first year was filled with challenges, especially perceptive ones from the family. Being a medical practitioner, the concept of selling tea wasn’t exactly ‘liked’ by people.
During the initial two years, Rupali spent her time studying about teas, and well, acquiring degrees on it.
‘You can’t simply be passionate about something if you want to start something professionally.’
Tea Culture of the World launched a small sample of tea bags and started selling them to retailers for tasting. Their products got listed immediately! Slowly, came the first shop and within 5-6 months Tea Culture of the World was present in 14 stores.
When asked about challenges, she was quick to state the lack of awareness of the product and finding customers who believe and are willing to pay for them.
Customer feedback is integral to Rupali. “There are several positive and negative feedbacks too, but we look into each and every customer feedback and resolve them personally. There are times when I call them and address their problems.”