Sleight of Hand Success Story
“It all started with a birthday gift”
It all began when she thought of baking a cake as a gift on her grandaunt’s birthday; which was extremely loved by her complete family and they suggested selling them.
“Sleight of Hand, the name is dedicated to my grandfather, Late Hamid Sayani who was a magician and I feel it’s a magic from God and my grandparents who’ve been guiding me on each step. I have used my grandmother’s signature ‘ZHS’ in my logo which stands for Zarina Hamid Sayani.”
“Equinox has been serving Sleight of Hand for their hygiene and food safety and has helped them to maintain kitchen hygiene.”
Sleight of Hand is celebrated for its gooey chocolatey sensational brownies with more than 36 varieties and a host of other flavors like Semisweet, milk, dark and white. Brownies of pure unadulterated chocolate to fusion with walnuts, hazelnuts, shortbread, almond torte and exotic flavours of coconut, pistachio, marmalade, raspberry, green tea and many more.
At Sleight of hand you don’t just taste the brownies or cupcakes, you go through an entire experience of seeing it, then get the soothing aroma, feel the bliss of chocolates and crèmes and then taste the exciting flavors exclusively baked for you.
Name: Aadore Sayani
Position: Managing Director
Company: Sleight Of Hand
“I only have the original taste, as I never compromise on getting the best ingredients. There is less artificial dressing, icing and decorations in my range of products.”
Great customer service is an icing on the cake
Word of mouth began and worked wonders for her. There was absolutely no marketing plan initially; today they’ve started using these online marketing and promotional channels like Zomato. Most satisfactory moment for Aadore is when she’s busy making something innovative or exciting packing for her products and she also loves to interact with her clients. They call her and share what they feel about her products.
Aadore Sayani’s brownies are in demand with the likes of the Ambanis, Rati Godrej and Konkona Sen Sharma.
Made in Mumbai and delivered all over India, catering to a wide range of clientele. To make sure whoever likes the products gets it, they use national and international courier service. Local delivery is done through delivery boys and taxi drivers. Zomato is used for online orders and queries, Place of Origin in Bangalore, Best gifts and Great foods of India are other channels.
Equinox: Improved Hygiene and created awareness for Food Safety
Equinox has been serving Sleight of Hand for their hygiene and food safety and has helped them to maintain kitchen hygiene. They also listed few safety measures and practices to be followed while baking and serving. Shelf life analysis and other related services were an added advantage to their bakery products which are now sold and distributed all over India and internationally too. “Managing my kitchen has now become more professional and hygienic” says Aadore.