Successfully carving a niche for itself
Having a strong presence in the tier-2, semi-rural and rural markets in India’, Manpasand’s beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh and Dehradun in Uttaranchal and a new one is being set up at Ambala in Haryana.
Customers come first!
Customer feedback has played a very crucial role in the success of Manpasand and has always helped them improvise.
Mr. Singh said, “Customer feedback is the best way in which we could measure customer satisfaction. This gave us actionable insights to create a better customer experience and helped us in improving customer retention. We plan to retain our existing customers and satisfy them by serving qualitative products. It also helps us focus on the new product development, market expansion & diversification. Proper training is given to the employees of the company to implement the plans in the best possible way.”
Equinox: Improved Hygiene and raised awareness for Food Safety
As proper hygiene has always been very important for Manpasand as they believe good food hygiene will help them obey the law, and this will in return reduce the risk of food poisoning among their customers and also protect their business’s reputation.
“We got to know about Equinox through a Company Consultant. And yes, I would definitely like to recommend the services of Equinox to other food businesses that I know. Equinox showed us a clear picture of food safety and hygiene, which helped us in moving forward. The various kinds of tests conducted by Equinox helped certify our product and gave it a unique identity in the market to stand out from other brands that are available.”
Equinox is proud to associate with one of the leading fruit juice company. We assure to provide testing, training and compliance services at par with world class standards & wish them all the very best for future endeavors!