Prachi Goel and the Success Story of Brownie Cottage
“The idea of starting Brownie Cottage got ingrained when my husband suggested that this idea should be nurtured into a business.” says Prachi Goel, Founder – Brownie Cottage.
Thus they started their dream venture – Brownie Cottage, in 2006-07. The tagline ‘It is all about baking a dream together’ sums up their beginning. In 2008, she set up a stall at Inox, Nariman Point.
“The lab reports have always come on time and have helped us; the team has always been very communicative and helpful. Hence, I will definitely recommend Equinox Labs to my friends in the industry.”
Journey from Kiosk to an FMCG Brand
With only small funds and savings, she started Brownie Cottage at Carter Road in Bandra and Seven Bungalows in Andheri – in cottage-shaped kiosks with thatched roof in Bandra, where they now distribute 15- 20,000 brownies a month. Within three months, they opened their second outlet at Seven Bungalows in Versova. Later on, they started getting into multiplexes like IMAX, PVR, Inox etc. and also got noticed by the media
“Whenever he tasted the brownies, he said that this product has a huge commercial sense and is worth exploring. That is how the whole idea of starting Brownie Cottage came from.”
– says Prachi Goel, Founder – Brownie Cottage
An FMCG Brand in the making
Now that the brand has made a name for itself, they are concentrating on making the product available outside Mumbai. The packaging and presentation has evolved to attract more customers and gain a foothold in FMCG. They are on their way to become one of the fastest growing FMCG brands and have captured all the gourmet stores in Mumbai.
Brownie Cottage making brownies hot and fresh every single day
This exclusive brownie brand is now looking to launch new ranges of brownies like the healthy range with Cranberry and Granola Brownies, Pistachio and Hazelnut Granola Brownies and the Savory range. Also, being an ardent fan of fresh fruits, Prachi is planning to soon launch Brownies without artificial flavors, colors and synthetics but only fresh fruits like mangoes, strawberry and cranberry compose, muskmelon, jalapenos, everything fruity and healthy.
Customers have welcomed the concept with open arms. “It has been a decade since I’m making brownies and everybody has liked my product and never have we received a consumer complaint. The proudest moments have been when people have tried our product and liked it very much. Also when customers come to our store, have the brownies, go away and then come back half a kilometer just to praise the taste by saying that you’ve done a great job, mostly at events and exhibitions!” says Prachi proudly.
“Our biggest USP is we use only pure chocolate and yellow butter and the maida content is only 4%. We don’t use Baking soda, vanilla essence and not even water hence it’s absolutely whole yumminess.” says, Prachi
Equinox: A Proactive and Prompt Solution
Equinox has been instrumental in bringing value to Brownie Cottage as well. “Equinox has always been very proactive and helpful with the shelf-life study and nutritional labeling services.” Says Prachi.“It has played a very pivotal role in understanding FSSAI norms and Equinox’s professional standard has been an exclusive technical support. The training sessions and guidance has helped Brownie Cottage to maintain high standards for their products.”