An FMCG Brand in the making
Now that the brand has made a name for itself, they are concentrating on making the product available outside Mumbai. The packaging and presentation has evolved to attract more customers and gain a foothold in FMCG. They are on their way to become one of the fastest growing FMCG brands and have captured all the gourmet stores in Mumbai.
Brownie Cottage making brownies hot and fresh every single day
This exclusive brownie brand is now looking to launch new ranges of brownies like the healthy range with Cranberry and Granola Brownies, Pistachio and Hazelnut Granola Brownies and the Savory range. Also, being an ardent fan of fresh fruits, Prachi is planning to soon launch Brownies without artificial flavors, colors and synthetics but only fresh fruits like mangoes, strawberry and cranberry compose, muskmelon, jalapenos, everything fruity and healthy.
Customers have welcomed the concept with open arms. “It has been a decade since I’m making brownies and everybody has liked my product and never have we received a consumer complaint. The proudest moments have been when people have tried our product and liked it very much. Also when customers come to our store, have the brownies, go away and then come back half a kilometer just to praise the taste by saying that you’ve done a great job, mostly at events and exhibitions!” says Prachi proudly.
“Our biggest USP is we use only pure chocolate and yellow butter and the maida content is only 4%. We don’t use Baking soda, vanilla essence and not even water hence it’s absolutely whole yumminess.” says, Prachi
Equinox: A Proactive and Prompt Solution
Equinox has been instrumental in bringing value to Brownie Cottage as well. “Equinox has always been very proactive and helpful with the shelf-life study and nutritional labeling services.” Says Prachi.“It has played a very pivotal role in understanding FSSAI norms and Equinox’s professional standard has been an exclusive technical support. The training sessions and guidance has helped Brownie Cottage to maintain high standards for their products.”
Equinox is proud to have been of help to a pioneer brownie brand & we promise to be with them in every step of their growth & wish them all the very best!