“Presently it’s only Kerala. We plan to move on to Bihar for a product called ‘Makhana’ (lotus seeds) consumed during fasts. ‘Makhana’ will be launched more as a health product which has its origin in Darbanga, Bihar. We have also pipelined Bamboo Rice seeds from North east Shillong and Arunachal Pradesh.”
Stone Age plans no soft launch. They will launch the products in Bangalore, followed by Mumbai. Letting people know by word of mouth is what they consider apt at this moment.When asked about hurdles, visiting unknown, diverse regions, trying to convince the people about the idea, the profits associated with such developments and the ways of brand building, did prove as major obstacles to Mr. N. Srinivasan.
The other concern which hovered over the business was the labour and quality. Women manufacturers had their household chores to manage and to juggle quality and quantity was a huge task. Third challenge was getting company licenses and logistics in place.