Gaurav Gambhir and the Success Story of Shubh Foods

Shubh Banner

With a brand called ‘Naya Khazana Gold’ in 2000 during his college days, Mr. Gaurav Gambhir, Founder of Shubh Food Products, has come a long way.

Shubh Food Products has carved a name for itself in these last 18 years. Having started off with a simple spice product Asafoetida on a rocky financial boat, the company now boasts of being the only one who has many private label clients to its credit. Their team of 5 went for their dream – the owner personally had once delivered 10-15 kgs of Asafoetida to small food vendors – and within few years, having established a manufacturing plant of their own, approached retails giants of our country. The company first saw the light of success in Nashik, Belgaon and Hubli.


“The company is India’s Leading organisation having permanent ties with major retailers and food business organisations, both national and International ones. Like- Walmart, Dmart, More, Reliance, Spencers, Hypercity etc.”

Next came Naya Khazana Gold in 2010, where the idea of doing something out of the box kept Gaurav intrigued and excited. “Because no one ever thought that they could come up with such a product and serve a niche market for itself,” – he added.

The financial boat rocked several times to various rocks and hurdles. The team started from scratch and didn’t have any money to get the marketing team. It was a purely a one-man-show when it came to decisions. The team honesty and ethics played a pivotal role in sailing through all the difficulties.

Name : Gaurav Gambhir
Position : Founder
Company : Shubh Food Products

What are the Challenges faced ?

“ Two major challenges – one, we still sell our product at nominal rates compared to other top brands in India, which is a recurring challenge for the company.
Second, it took around 4-5 years to explain the concept of asafoetida to people and it was more of educating people on our products and develop customer relations.”

What makes the Company Proud ?

“Our proudest moment till date was when we cleared several prominent audits which were deemed difficult “. We are India’s leading Hing manufacturing company that has FSSC 22000 License

The company follows 95% automatic processing with the quality of hing that remains unchanged –

Shubh Food Products are now coming up with innovative products like Spizy and Tadka Blast Tadka Blast comprises of all masalas mixed with flavours of Maharashtrian, Malayalam, Punjabi, and Gujarati cuisines. They have created those products keeping in mind the requirements of the clients living across the globe.

The company aims to represent spices of India in the international market –

One of the major contribution this company has made is that prior to their advent, Asafoetida business was considered only a category. This has now revolutionized into a major industry with retail giants plunging into this domain.

Hygiene and safety is of utmost importance to my business. We make it mandatory to follow all the Food Safety procedures enlisted, in which, Equinox has guided us thoroughly. While we originally approached Equinox merely for testing purpose, activities like Training and Compliance consultation was a learning experience for us.

Above all, Equinox has a fabulous Customer Support System which benefits clients with their queries.

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