Prateek Vaid and Jayesh Mirchandani – the Success Story of Oh! Fudge
“Oh! Fudge launched with 4 flavors; today we do about 30 – 40 flavors now. Our fabulous pilot fueled our confidence in the validated product and we began sales in exhibitions and online food marketplaces.
The marketing strategy Prateek and Jayesh deployed was simple – create a product that people love at the right price point! “We are now trying to find the right positioning and marketing direction for the brand,” say the co-founders.
“Our proudest moment has been the time when we opened our first store at Carter Road, Bandra.”
– Prateek Vaid and Jayesh Mirchandani
They consider Unavailability of best ingredients, Uncertainty of Supply and Lack of Skilled & Sincere manpower as their major challenges. However, hardships make success sweeter!
Name: Mr. Prateek Vaid and Jayesh Mirchandani
Company: Oh Fudge