Shripad, Shree, Abhijit and Varun, and the Success Story of Maverix
Fingerlix largely wants to pave way for the requirements of core meals for the consumers, produced 3 times a day, 90 times a month!
“We started the brand less than two years ago, with a pledge to mark our presence in the Indian households. We initially launched in Mumbai, spreading our branches across Pune, Delhi NCR, Hyderabad, Bengaluru, and Chennai.”
“Parathas, Batters, Pav Bhaji, Pineapple Halwa & Ready-To-Eat Chutneys and Sambar are the main categories Fingerlix is involved in.”
“Feedback is pivotal to us. We believe in making products that fulfil consumer needs, selling them in the right places and then using initial consumer feedback to fine-tune and get the ideal product,” adds Varun Khanna.
What’s their biggest challenge?
“Let me tell you something funny – We had to think like engineers who would plot ways of arranging his machinery. But I am a chef!” exclaims Chef Abhijit Berde.
“The other challenge was to maintain all the products at a 0–4 degree temperature. Equinox Labs was an important cog in testing and providing these solutions for consumers” shares Abhijit Berde.
The USP of Fingerlix is the brand serves fresh-tasting food with constant innovation and invention of new products.