Devang Thakkar and the Success Story of Anando Milk

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Equinox helps a 50 year old Premium Flavored Milk Company sustain their superior quality

Anando Milk, popularly known as “Chowpatty Anando Milk” started more than 50 years ago. Their first store was at Nariman Point, before the Oberoi Hotel (now Hilton) was constructed; they later shifted to Chowpatty.

Devang Thakkar, Partner at Anando Milk shares the story of beautifully managing a family business that has spanned a period of three generations…

“We were the first to come up with flavored milk in Mumbai about 50 years ago, as there weren’t many options available other than ice-creams and kulfis. My grandfather saw a gap in the market which could be catered to and that is how Anando Milk was launched.

Equinox has an in-depth knowledge about FSSAI Act and is an expert guide for the customers.

“Our products are made up of completely natural ingredients, without any added preservatives. We have 11-12 variants that includes masala milk, chocolate almond, chocolate milk and it also includes fruits in flavored milk strawberry and Sitafal milk etc. In every sip of our product, you will get almonds, pista and kesar to munch on.” We have successfully carved a niche in Mumbai, where one glass of masala milk costs about Rs. 60 to 63, other products ranging from Rs. 57 to 70.”

Anando: Delivering Quality, Festivity and Building an Emotional Connect

Anando – Delivering Quality since 5 decades

Name: Devang Thakkar
Position: Partner
Company: Anando Milk
Website:  www.anando.in

Three generations of customers visit Anando, and hence they believe in manufacturing best products expected by their loyal customers with the best quality ingredients. Therefore all the products are made from natural raw materials.

“Anando means ‘give happiness’; we feel that the happiness our customers get when they consume our products is really priceless. Delivering Quality is a habit that we strongly believe in.”

Developing an Emotional Connect with customers

Anando Milk shares a story showing an emotional connect with customers as they have always tried to sustain the quality of milk for the period of over last 50 years. The customers visiting the outlet directly interact with team at several occasions. For example, on Mother’s Day, a lady at the outlet was having Masala Milk and she started crying as she was missing her parents remembering her days of childhood when they used to bring her there and now that she is here after such a long time.
That is the kind of connection consumers share with Anando Milk and hence efforts are taken to maintain the quality of product even today when the prices of almonds or pistachios keep increasing and fluctuating. Quality is never compromised by adding colors or preservatives; natural ingredients are used always which sets them apart from other players in the market.

“Many generations of our customers have grown. For instance, 65-70 year old customer once told that three generations of our family is having our product. Similarly, our business too has had three generations taking care of it and maintaining the quality
and consistency of the product.”

 

Anando – A Festive Connection

During the festive season people consume Anando Milk and have hence developed a festive connection with them. Exclusive products of Anando like Masala milk and Thandai are used more on traditional occasions like weddings and engagement ceremonies. Also, during festivals like Holi, Diwali and Ganesh Chaturti people prefer rich and traditional products as mentioned above.

There are times when I myself talk to the customers as we have our numbers on Zomato and other such sites. This gives us idea what our customers actually want or what changes do they wish to see and also at events and campaigns our marketing executives get feedbacks from the customers.

Anando: An Emotional Connect with customers

Anando Milk shares a story showing an emotional connect with customers as they have always tried to sustain the quality of milk for the period of over last 50 years. The customers visiting the outlet directly interact with team at several occasions. For example, on Mother’s Day, a lady at the outlet was having Masala Milk and she started crying as she was missing her parents remembering her days of childhood when they used to bring her there and now that she is here after such a long time.

That is the kind of connection consumers share with Anando Milk and hence efforts are taken to maintain the quality of product even today when the prices of almonds or pistachios keep increasing and fluctuating. Quality is never compromised by adding colors or preservatives; natural ingredients are used always which sets them apart from other players in the market.

“Many generations of our customers have grown. For instance, 65-70 year old customer once told that three generations of our family is having our product. Similarly, our business too has had three generations taking care of it and maintaining the quality and consistency of the product.”

How Equinox has helped Anando Milk with Hygiene

A lot of care is taken when it comes to hygiene at the manufacturing site as the product directly reaches end consumers. A good hygiene is maintained at the premises and the staff wears hand gloves, head caps, wash their hands periodically and maintain sanitization wherever food is handled. Good Manufacturing Practices as it is they who handle the food and keep a regular check on them.

An Expert Guide to Food Safety and Hygiene

Equinox has an in-depth knowledge about FSSAI Act and an expert guide for the customers. It also helps them with the testing requirements, understanding the new laws and insightful information and an insightful training to the food businesses to better their food products in terms of manufacturing, following the GMPs.

Anando Milk is already a successful brand that has stood the test of time. Equinox promises to support them in sustaining their quality and hygiene for many more generations to come…

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