Anusha Bhushan and the Success Story of Smoodies
The Genesis of ‘ Smoodies ’ –
Anusha Bhushan reminisces how the brand was born in her humble kitchen. A student of Indian Institute of Management, Kolkata created opportunities as an Investment Banker and as a Management Consultant. It also brought with it, multiple years of long-hour desk jobs. That got her thinking about the necessity of easy and convenient nutrition for the working professionals like herself. Thus, Smoodies was conceptualized to bring affordable health to consumers, especially the working professionals’ segment.
“There would be several mornings, where I used to wake-up and see I don’t have a single piece of fruit in my fridge, that I haven’t had any fruit in the last couple of weeks. That was when my interest in health food space was born. “– Anusha, Founder of Smoodies
The Incredible Journey –
“The journey has been fantastic, we’ve been creating these blends ourselves and it is very much our product that we have taken out to the market. It’s been brilliant to see the kind of reception that we’ve had. A bottled smoothie today is altogether a new category and it’s been great to see that so many people have accepted it. “
Name : Anusha Bhushan
Position : Founder
Company : Smoodies
Website : www.smoodies.in
Smoodies was launched towards the end of March 2016, though its product development started in October.
On Hygiene and Good Manufacturing Practices –
Manufacturing processes at Smoodies is in lined with the hygiene that is practiced in our own homes. Everyone present in the premises makes sure that they use hair nets, gloves and masks as well. “We take care of our products before it reaches you and that product then helps take care of you. We’re a small start-up, we’re young and we have a small pilot facility but we’re proud of it.”
Association of Equinox with Smoodies –
“Equinox has had a very 360 degree view of what food companies require and that coupled with great customer service and a very strong knowledge base is been very reassuring us to know that there’s somebody to call and seek guidance from whenever needed.”