Anusha Bhushan and the Success Story of Smoodies

 

Smoodies, a brand of 100% fruit smoothies, first of its kind, is all set for modern trade in India.

Overnight success and innovation has paved way for Smoodies to become the fastest growing fruit smoothies company in Bengaluru, all set to spread its wings PAN-India.

 

The Genesis of  ‘ Smoodies ’ –

Anusha Bhushan reminisces how the brand was born in her humble kitchen. A student of Indian Institute of Management, Kolkata created opportunities as an Investment Banker and as a Management Consultant. It also brought with it, multiple years of long-hour desk jobs. That got her thinking about the necessity of easy and convenient nutrition for the working professionals like herself. Thus, Smoodies was conceptualized to bring affordable health to consumers, especially the working professionals’ segment.

“There would be several mornings, where I used to wake-up and see I don’t have a single piece of fruit in my fridge, that I haven’t had any fruit in the last couple of weeks. That was when my interest in health food space was born. “– Anusha, Founder of Smoodies

The Incredible Journey –

“The journey has been fantastic, we’ve been creating these blends ourselves and it is very much our product that we have taken out to the market. It’s been brilliant to see the kind of reception that we’ve had. A bottled smoothie today is altogether a new category and it’s been great to see that so many people have accepted it. “

Name : Anusha Bhushan
Position : Founder
Company : Smoodies
Website :  www.smoodies.in

Smoodies was launched towards the end of March 2016, though its product development started in October.

“ Fruit the whole fruit and nothing but the fruit ”

When you go to a restaurant and ask for your smoothie, you’re most likely to get something with milk, sugar or possibly made out of concentrates and syrups. Whereas, when you pick up a smoothie bottle you know it is 100% fruit in there. There’s nothing else in it that colours the product.
The manufacturing process is designed in such a way that a shelf-life of more than one month is not needed. So when you taste the product, you taste it fresh and not processed. In the next couple of months you will see a few new flavors all 100% fruit range.

On Hygiene and Good Manufacturing Practices –

Manufacturing processes at Smoodies is in lined with the hygiene that is practiced in our own homes. Everyone present in the premises makes sure that they use hair nets, gloves and masks as well. “We take care of our products before it reaches you and that product then helps take care of you. We’re a small start-up, we’re young and we have a small pilot facility but we’re proud of it.”

Expansion plans –

They’re currently based at Bangalore, by end of November they plan to be in 30-35 stores which will only be in Bangalore for now. They’ve planned to hit Mumbai in another 5-6 months.

“We’re bunch of professionals with a limited food science experience particularly on the shelf-life perspective and Equinox has helped us figure it out and get our nutritional testing done as well. We spoke to a number of testing labs, before reaching out to you and we’ve been really happy with the level of service. I would not recommend anybody else but Equinox.”

Equinox is proud to associate with one of the pure Fruit Smoothies brand in the market. We wish them all the very best for future endeavours!

Association of Equinox with Smoodies –

“Equinox has had a very 360 degree view of what food companies require and that coupled with great customer service and a very strong knowledge base is been very reassuring us to know that there’s somebody to call and seek guidance from whenever needed.”

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