Sensory evaluation is a science for evaluating consumer food or beverages that precisely defines and measures senses like sight, smell, taste, touch, hearing and feelings.
The parameters to be tested are precisely defined for scientific evaluation and helps the manufacturers and marketers in the decision making process.
Manufacturers and Importers conduct sensory evaluation before launching a new product in the market or while updating an existing one.
To avoid new product failure
It educates and updates them about the current food acceptability
Consultants can use sensory evaluation to judge where their client’s product stands in the food industry.
Compare the product with competitors and get strong reports or evidences for the same
Improve its quality as per the current food trends
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